Retail Advisors Geneva - Retail Trends

HOW DOES THE RETAIL WORLD LOOK IN THE YEAR 2015 ? AND 2020?
Excerpt from an interview given by our strategic partner, Jonathan Chippendale, to Retailing, the Netherlands

“Who knows? Technology is evolving so quickly. 10 years ago brands had simple websites and no e-commerce. 5 years ago brands started selling from their websites. Two years ago came m-commerce. We have come a long way in a short space of time and I don’t think anyone is doing it particularly well. I believe we are going to see more and more retailers industry integrating the online experience with the instore experience through digital technology. Consumers will visit a store and ‘try out’ different ranges of products such as clothing, furnishings, makeup, shoes, some of which may not be available instore, which they can post and share with their friends. We will see further use of social multiplication, the idea that personal experiences can be shared. One person’s experience of a product may differ from another and it is going to be about the stories behind the product”.

RETAIL TRENDS AND PREDICTIONS 2014, VEND’S 12 PREDICTIONS FOR RETAIL IN 2014
Sometimes in the busy world of retail, it's hard to know everything that's happening now – let alone what's coming next! Well, we're here to help with that. We’ve prepared this handy guide, and made sure it is bite-sized, all killer no filler, so you can read it between the accounts and stock-orders.

Sprinkled throughout are some key comments gathered by Retail Touch Points, from their excellent 2014 Retail Technology Preview. We work with Retail Touch Points when we want to analyze the smallest consumer behavior, as well as the largest global trends. 

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ETUDE DU MARCHE DE DETAIL / CENTRE VILLE DE GENEVE - PERSPECTIVE 2013-2014
Market Study Geneva City Center 2013

 

CINQ TENDANCES EN MARKETING EN 2013, GENERATION.INC